From the post-war era's broad appeals to today's precision-targeted campaigns, profound shifts in cultural values and technological breakthroughs have redefined the advertising landscape. This next installment delves into the complex interplay between societal changes and technological innovations and how they collectively fostered a move from a homogeneous consumer base to nuanced, individualized segments. This is when we started to move from the many to one.

From the days of print's literacy divide to television's unifying spectacle, advertising has danced a complex ballet of influence and identity, a vessel for mass consumption to niche identity. Here is the next stop on our journey, from mass culture to one-to-one personalization, to how the end of the cookie era might herald a return to a shared cultural narrative that fosters human connection.

Our journey to hyper-segmentation, a divided culture enabled by the cookie, and back again begins here.

Without the cookie, can humans start being seen as having things in common that bring them together instead of possessing differences that set them apart?

The cookie is dead. Long live the reign of AppGoogleZon.

Why is Google finally dropping the cookie? Simple: they don’t need it anymore. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #InternetPrivacy #TargetedAdvertising

The future of targeted advertising is upon us as the cookie begins its journey beyond the horizon. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #MarketingStrategy #InternetPrivacy #TargetedAdvertising

Does so much reliance on programmatic hide a more profound challenge of online advertising in general?

Programmatic advertising has long separated advertising from context. It also separates advertising from the audience. How can we bring the human back to advertising?

My continuing musings on A.I. and it’s meaning and influence.