This is how the cookie finally crumbles: a Coda.
The cookie is dead. Long live the reign of AppGoogleZon.
Does overreliance on programmatic hide a more significant problem?
Does so much reliance on programmatic hide a more profound challenge of online advertising in general?
The Disintegration of Audience in the Age of Programmatic Buying
Programmatic advertising has long separated advertising from context. It also separates advertising from the audience. How can we bring the human back to advertising?
