From trends and timely topics to the mergers, acquisitions and IPOs that are changing the landscape of the media industry. Darwin On is a series of short articles from Darwin’s thought leaders and guest writers.
Programmatic Buying
A look at the advanced technologies changing the media buy/sell landscape including pros and cons and how to get started. Read Now
Corporate Trade & Barter
Everything you’ve always wanted to know about the mostly misunderstood world of alternative media financing. Read Now
Facebook as Advertising
Darwin looks at why advertisers “like” Facebook and why maybe they shouldn’t. Read Now
Programmatic Buying
Solving puzzles, but can it solve mysteries? Our take on a trend that’s not going away – the rise of corporate trading desks and their impact on the media business. Read Now